If traditional factories want to develop, they must transform into e-commerce
Keyword：Umbrella Industry News Addtime：2019-10-17
Facing the increasing development of the Internet nowadays, traditional factories must learn how to transform, use the Internet in this era, and use good tools to increase their sales share. Since 2011, due to the severe impact of online e-commerce, a large number of upstream customers of OEM factories Decrease, downstream costs increase, and difficulties in its own operations, OEM factories urgently need to transform to e-commerce, but the transformation is not easy. Many companies are directly dumped during the transformation, so how to reduce risks? Yuanchuang transforms OEM factories. The suggestion is: live first, then develop.
Many companies know that they want to develop online business, and the speed of development is also very fast. They participate in training, recruiting, building teams, opening online stores, etc., thinking that online business is easy to operate and can make money quickly, so they put all their energy into online , Stop or ignore the original processing business, so that the online is not done well, the offline business is reduced, and the result is directly suspended. Therefore, we must first let ourselves live first, then transform and develop, stabilize or expand the current volume of on-demand processing business, and then gradually develop online business.
Because OEM factories can control cost, product quality, and supply chain very well, they can establish their own brand positioning and continuously improve their product system while OEM processing, and then choose appropriate channels to develop online. Only by walking can we develop better. Or take advantage of their own sources of supply, distribute goods in large quantities through various channels, and build brands. Only with a brand can the transformation be considered successful. Different products have different ways of choosing. You can't blindly follow the trend. If you want to develop online business, Yuanchuang gives a few suggestions:
1. Self-built mall
Yuanchuang does not recommend building its own mall because the operating costs are too high and team support is required. Self-built mall requires technical team, operation team, customer service team, supply chain, etc. It is very difficult to set up a team at the beginning, let alone other aspects. The most important problem faced by many companies is the difficulty of recruiting people (especially in second and third-tier cities). A friend has formed a team of 10 people in half a year, which is already very good. There is a friend who processes down jackets on his behalf and wants to build his own shopping mall, but after 2 months of recruitment, no one applied for it, so he approached Yuanchuang and asked him to recommend some people. I learned about his situation, but he didn’t understand. , The initial funds are not very sufficient, Yuanchuang advised him not to build it by himself. First, he must clarify his goal, whether it is wholesale or retail. For retail, you can recruit platforms or act on behalf of cooperation. For wholesale, you can live on platforms such as Alibaba. I started with Alibaba, and I am doing well now.
2. Platform cooperation
With the help of existing e-commerce platform cooperation, let them help consignment sales, such as staying on platforms such as JD.com, Amazon, Yihaodian, etc., with little investment and no need to build a team by themselves, just solve the supply problem. The premise is that your products have a brand. A friend represented a brand of mahjong machine. At the beginning, he built a corporate website to display products. It relied on bidding and SEO. The sales volume was okay, but it encountered a bottleneck and the sales volume grew slowly. Yuanchuang suggested that he can stay on Tmall. With JD.com, after a month of communication with JD.com, I successfully moved in, and my sales doubled, and my team only consisted of 3 people. Therefore, if you have a brand, find a platform to cooperate, and you will get twice the result with half the effort. Some friends will ask, is it feasible to find a representative operating company? Next, Yuanchuang talks about the agency operating company.
Three, find an operating company
Assuming that it is difficult to build a team by yourself, you can introduce a reliable generation operation team through friends, and let them help to operate Tmall Taobao and other stores. While sales are increasing, you must learn more, recruit people slowly, and finally gradually Realize yourself and build a team to do it.
Four, recruiters
Find talents who understand e-commerce to divide shares. In this way, the boss understands the product, but because he doesn't know how to sell the product, he needs to match a person who understands marketing. It will be easier for people who understand to recruit and build a team. However, most of these talents are concentrated in the Beijing, Shanghai, and Guangzhou regions. It is difficult to recruit such talents in second and third-tier cities, so it is necessary to pay high prices or share shares. Under the reward, there must be brave men. But most people are reluctant to go to an unfamiliar place for two reasons. One is that they don’t understand each other. The other is that small places lack resources and have few opportunities for communication, which is equivalent to eating their own money. Therefore, how can the salary and treatment attract excellent people? Is the key. If you really can't recruit talents, is it feasible to learn on your own?
Five, learn by yourself
If you want to find a related job to learn and practice, Yuanchuang does not recommend it for the time being. The reason is that each company’s situation is different, and the operating system is also different. In particular, the business strategies of large companies and small companies are very different, so you may feel that you have learned a lot, but you can’t apply it temporarily in your own company. When the company is stable, it is encouraged to go out and study. It is still very good to learn the operation mode and process of medium and large companies.
These are some suggestions for OEM factories to be transformed. Different products have slightly different methods, and they need to be used flexibly according to their actual conditions.
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