Traditional umbrella custom factories need to pay attention to and learn those skills when doing online marketing
Keyword：Umbrella Industry News Addtime：2019-10-17
For sales-oriented traditional umbrella factories to receive orders, they must do network marketing. There is a lot of work to do when doing network marketing. These 4 pieces are the 4 jobs that domestic enterprises often do when they do online marketing
Block 1: SEM
The Chinese translation is called search engine marketing, the practitioners in the industry are called SEM specialists, and the general companies are called bidding specialists, Baidu bidders or bidding promotion. SEM, is a kind of paid marketing, mainly for search engines. Such as Baidu, 360, Sogou, Shenma, etc. The main function of SEM is to find customers online, attract users to click through paid advertisements, thereby generating dialogue and consultation, then negotiation, and finally transaction.
Its characteristic is that it is a paid promotion, through which the website can be ranked to the top of the search engine homepage. In order to get user clicks (traffic).
With the development of the mobile Internet, the current promotion of products is no longer limited to search promotion (bidding) and the traditional Baidu network alliance. There are also information flow, mobile DSP advertising, etc.
SEM is a paid promotion, and many small companies are unwilling to do it. Business owners must know that there is no output without input. So, how can you get benefits if you don't invest. Others are doing it, but if you don’t, then you will be eliminated sooner or later. For sales-oriented companies, in the long-term perspective of business development, paid promotion must be done.
The second piece: e-commerce
To be an entity, especially a company with physical products, it is necessary to be an e-commerce company. First, you can build your brand through e-commerce, and second, you can make money through online sales.
E-commerce is a trend, do it sooner than later. Many e-commerce promotion models are similar to bidding, and they are all paid promotion (e-commerce is through train and diamond exhibition, including Taobao customers), and the forms are also plans, units, keywords, and ideas. Similar to search promotion.
There are currently three main models of e-commerce. One is B2C. Currently, the most mainstream business-to-person, that is, business-to-person, is represented by Tmall, JD.com, and Suning. The second type is C2C, personal store to personal store,
The most typical one is Taobao. Some time ago, it was reported that JD.com also opened up its personal store. It seems that it is going to head-to-head with Taobao. The third type is B2B, business-to-business. It is mostly suitable for some raw material companies or wholesale companies.
Nowadays, large companies basically have e-commerce departments, and small companies should also have e-commerce departments. E-commerce is a major traffic gathering place on the Internet. To seize traffic is to seize resources.
The third piece: SEO
Including search engine SEO (also called whole network SEO) and e-commerce SEO (also called Taobao SEO). The Chinese translation of SEO is search engine optimization, which happens to be the opposite of SEM. SEM is paid promotion, SEO is free (not completely free, compared to SEM, the cost is very low) optimization.
SEM is paid ranking, SEO is natural ranking. Therefore, companies must not only pay for promotion, but also do free promotion. The main body of the whole network SEO optimization is the website, so the enterprise must have its own website, it is best to find a professional website construction company to build it. The main body of e-commerce SEO optimization is the shop and baby.
SEO can also bring traffic and orders, but it is very slow compared to paid SEM. But companies also need to do a good job. A good SEO is also an aid to SEM.
Companies can achieve the ultimate in bidding rankings and natural traffic, and such companies don't have to worry about orders at all.
Fourth block: New media marketing
The role of new media is actually similar to SEO. It's all free marketing. If the function of SEO is to optimize the website ranking to the first few pages of Baidu for users to see. Then new media is to influence users and promote brands through articles and videos. More is the role of propaganda.
One thing to add is that in addition to optimizing website rankings, SEO is also about user experience, that is, improving users’ goodwill towards the brand and cleaning up negative information from companies on the Internet.
The main body of new media operations is currently: WeChat official account (subscription account, service account and mini program account), and also includes new self-media in recent years: such as Baijia Account, Big Fish Account, Toutiao Account, Penguin, etc. .
That's all for today's sharing. For sales enterprises, bidding promotion, SEO and new media must be done. If you are a physical product, and it is a product suitable for online sales, then it is best to do an e-commerce. If you do foreign trade, you can also do cross-border e-commerce or foreign trade promotion.
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