Umbrella factory umbrella customization gift umbrellas need innovation
Keyword：Gift Umbrella Addtime：2021-01-12
With today's personalised fashion trends, everyday items need to be constantly innovated and changed to meet the specific needs of the market. If they remain unchanged and too conservative, they will certainly be eliminated by the market.
Creative products need to master 4 elements
01、Users and scenarios are the basis
The starting point of any product cannot be separated from the user and the scene.
Why is the user so important, because the user is the starting point of product design, is the final purchaser and user of our products, using the traditional buyer-seller relationship, the customer is God.
The reason why scenarios are so important is that users will not use the product if it is not based on a certain scenario, so the premise of the existence of any product is because the scenario exists.
Sometimes when we decide to make a product, there are many original starting points. It may be based on our own resources and capabilities, or it may be based on our insight into the market and users, and we think I can do it.
This is also a prerequisite for product innovation and exploration, understanding why I want to do this, what the purpose of doing this is, what results I want to achieve, and how to measure whether it is achieved or not.
Whether it's based on a competitor analysis to see where we excel, or a strategy that requires relying on a strong backend to expand into new areas, knowing your enemy will allow you to be on target.
02. Minimise the cost of trial and error
In the process of innovation and exploration, we often need to verify whether the ideas and solutions are real and feasible, whether there is a market for them and whether they can really solve the problems at hand.
The concept of MVp is familiar to all of us and is to some extent a prototype of the Lean Startup. We have seen many similar examples on the market, where a simple approach is quickly validated and then made bigger and stronger.
This approach is perfect for exploring innovative products. Scientific experiments are about data and results, and a difference of one or two values does not show the relationship and does not lead to a conclusion, and the same is true for validating the value of a product.
Don't wait until you have everything in place and have invested in a lot of preparation before making a desperate attempt to "make it work or not", because if it doesn't work, it can be very costly.
Especially in a period of discovery, when you can't afford to spend either time or money without sufficient funds, finding a way to validate at minimal cost is a way to give yourself more confidence to continue.
03、Go from point to point to make growth
Growth is not only a change in numbers, but should be competitive growth, a kind of power growth that can drive business development and product optimization, which is a great touch brought to me by Mr. Ren Xin's sharing today.
By knowing oneself and one's opponent to decide to do, through the model design targeted, then how to tear open an opening in the current market so that they have the opportunity to enter, and then slowly stand firm slowly become stronger.
From the point to the surface is to say that in the product innovation should be oriented to a large enough market, so that the space and revenue will be greater, such as the same algorithmic recommendation + social recommendation of information flow, headlines is not the first.
Douban did it a long time ago, but it chose literary content, while Headline chose news content. Now Headline can take the lead later because there are far more people reading news than literary youth.
We often say that there is no best, only better. If something is being imitated, it is better to find a different way to find a different one.
It is better to be second in ten fields than to be first in one. This is true for both product development and personal development, after having irreplaceability, it will be relatively easier to expand one's coverage.
04、Being needed is the main theme
Some years ago we used to say that a lot of entrepreneurship is taking a hammer all over the world to find a nail, which in fact in one way can be said to be a failure, because it is not needed.
For a product innovation and exploration, if the result is that for the user, it is best to have it and it doesn't matter if it doesn't, this cannot actually be considered a success, either because the market is immature or because it is too self-important design.
Product innovation should be user-based, not the product of product managers' obsessions. We have seen too many product designs that are not well received, and we can't say that it's all about the product, but perhaps there are some requirements of timing and location.
The right way to innovate a product is to be able to meet the needs of the user and generate value, while at the same time being able to move forward in a step-by-step manner and at pace, because we must not only focus on the product, but also review the situation.
Make products that are needed, become people who are needed, and may you and I be product people who are needed.
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