How to become an excellent umbrella manufacturer

How is an excellent umbrella factory forged? Green Source Umbrella Factory will learn and share with you some of the problems facing small and medium-sized enterprises today.

1. Market issues

　　　 In the era of planned economy, the government's "coordination" of economic affairs is the mainstay. The second is to be able to understand the market, but the degree of awareness lies only in knowing where his products can be sold and their profitability. Third, they can understand the market from a modern perspective, and they can also master tactics such as "price wars" to compete for market share, but they cannot understand the market from a strategic perspective. The existence of the above three kinds of market awareness limits the development range of my country's small and medium-sized enterprises to a great extent and moderately. Market problems have become more acute.

2. Brand issues
　　　 market is interpreted as individuals and groups who consume products. What is the brand? Some people say that the brand is the sign of an enterprise. So is the brand a sign? With the development of society, human consumption will inevitably change from material consumption to spiritual consumption, and one of the manifestations of spiritual consumption is brand consumption. That is to say, in the near future, relative loyalty will be expressed as absolute loyalty, so the brand is a "post card" for future product launches. Chinese SMEs do not pay enough attention to this or because of the vague market concept, SMEs attach importance to immediate benefits, and despise the brand created by the quality, specifications, and regional characteristics of individual products.

3. Development strategy issues
　　 SMEs should not only build their own brands based on market demand. Attention should also be paid to the development of strategic issues. People who have no faith will not stand, and people who have no will will not stand. Aspirations are as important to people as development strategies are to enterprises. Small and medium-sized enterprises are created either because of a certain idea or to meet regional consumer demand; when the idea cannot meet social needs or the region's consumer demand is met, there is no need for market enterprises. How companies always have new ideas and provide new needs, it must formulate development strategies to guide the effectiveness of the company's daily behavior. In the competitive environment of economic integration, companies can no longer be forced to be creative to provide new needs, but should be instinctive; otherwise, companies will be annexed, acquired, declared bankrupt, etc., and withdraw from the corporate stage. .

4. Talent issues
　　　 Building a house requires beams, and the bigger the beam, the more effective it is. When my country's small and medium-sized enterprises shift from a labor-intensive competitive environment to a technology-intensive and capital-intensive competitive environment, the importance of the issue of talents has been revealed. It can be said that an enterprise has a talent structure and quality, which determines its destiny. For enterprises, other problems are not a problem in solving the problem of talents. However, because small and medium-sized enterprises cannot provide talents with salary, benefits, development space, and social status, etc., and small and medium-sized enterprises do not pay enough attention to the issue of talents, do not respect talents, and even waste talents. Therefore, the problem of talents has become one of the main problems hindering the development of SMEs.

5. The issue of sustainable development
　　 The mission of mankind in the 21st century is peace and development. The "September 11" incident made mankind understand that as long as there is a conflict of interest, there will be war. Therefore, "development" has become the most important issue in the 21st century. However, development will inevitably conflict with resources, natural environment, social environment and the surrounding environment of enterprises. How to coordinate the relationship between them will be the most important survival problem faced by small and medium-sized enterprises.

Then realize that the problem exists, we must carry out reform, development and change

01. Formulate corporate vision, core values, and corporate mission
The birth of an enterprise stems from its vision and mission. In the early days of entrepreneurship, outstanding talents are mainly attracted by the boss’s personal charm, corporate vision, corporate mission and other factors. So a healthy, active, and pragmatic corporate culture will allow companies to grow up quickly.

02. Soliciting employee suggestions, you need to get the approval of most employees
After drawing up the corporate vision, core values, and corporate mission, the boss of the company should solicit suggestions from employees. In particular, the core values are the basis for all members of an enterprise to judge good and evil, and must be recognized by the majority of enterprise members.

03. The boss of the enterprise takes the lead in implementation and implements it to the grassroots employees
As the spiritual leader of the enterprise, the boss will take the lead in execution, and the employees will pay attention to it. After the corporate culture is formulated, it is necessary to explain to the employees so that they can understand the meaning, function and content of the corporate culture, so as to better promote the corporate culture quickly in the company.

04. Enriching corporate culture content with cases
After the corporate culture is refined, the boss or the human resources department should pass on the corporate culture to the employees one by one through effective methods such as writing articles or collecting stories, so that the corporate culture can take root in the employees' hearts and achieve the goal of unifying thinking.