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The current mixed circle model with declining orders on major platforms has become the mainstream

Keyword:Umbrella Industry News Addtime:2019-10-28

In the past two years, many industries have entered a cold winter, and the overall economy has declined, and factory orders have become fewer and fewer. In particular, some third-party e-commerce platforms can't hide from this cold winter. Orders have fallen steadily, and the stability of the past has become difficult to collect. Sales have returned to the most primitive method, the mixed-circle sales model. So what is a mixed circle?

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Why should we mix in circles? Many people think that they are looking for resources, but this starting point is actually wrong. The resource is not to find, but to change. What resource you are looking for, you must have the corresponding resource to change it. If you don't have any resources, then you have to understand that you will not be able to exchange any resources. So if you can’t change it, don’t you have to mix in circles? Of course not. One of the most basic gains of your mixed circle is that at least you can get in touch with a lot of true and false information.

So the first rule of mixed circles is: exchange resources and find information.

The purpose of mixing circles is actually to empty the glove White Wolf, but the problem has always been that there are too many empty hands, and White Wolf is not easy to handle. So everyone started to pull the flag and talk about the tiger's skin, and then rely on the e-commerce gameplay to make a circle. In fact, this gameplay is much earlier than e-commerce, such as some industry associations, non-governmental organizations, and almost all entrepreneurs have joined. I also held a position among them, of course, the condition is to pay. This gameplay was very effective in the previous era, but slowly began to fail in the Internet era, because this gameplay is based on information asymmetry, and the Internet is gradually solving this problem. Everyone searches for you, and it turns out that there is no information on the Internet, or a large group of people are scolding you as a liar, which will be very troublesome. Therefore, the circle is not easy to mix up.

So the second rule of mixed circles is: don't think of empty gloves white wolf.

The circle is a complicated thing. There are a lot of unreliable people who come to empty the white wolf. You will inevitably become a white wolf once or twice. Sift out. The method of sifting people is also relatively simple. It depends on whether the person is willing to give or return, often bragging about whether there is a result, and whether he is willing to pay the bill if he goes out to do things. Of course, generally speaking, reliable people are very busy and talk less, and those who chatter are often unreliable. Through your observation, after a long time, you will naturally find out who is more enthusiastic and who is more fruitful to help, and gradually you will find more reliable people.

So the third rule of the mixed circle rule is: Screen out unreliable people.

In fact, after reading the above one, many people will suddenly find that I am the unreliable person. Yes, that's too right. Although no one will think that you are unreliable, in fact, you are not very reliable. Frankly speaking, because you are not very reliable, this circle may not be very reliable, because all the people who come in are similar to you, so we have to understand a little bit about how to make ourselves reliable. Frankly speaking, just a little bit, less nonsense, pay more, either pay or contribute, you have to understand that you are observing others unreliable, and others are observing you.

So the fourth rule of the law of mixed circles is: less nonsense, do more.

In fact, there is a law of value attraction. Valuable people will attract each other, and valueless people will gradually move away from the core layer. Similarly, when you find yourself slowly moving away from the core layer, it is because you actually have no value or provide any value to the circle. Then people slowly ignore you, so if you feel that you don't have any sense of presence in this circle, you probably have to reflect on what you did. Pay and return must be proportional

Therefore, the fifth rule of the law of mixed circles is: to give only to exist.

Giving itself is a kind of screening. I have met many people who complain that their efforts have not been rewarded, so they hold a grudge. Those who complain in this way are actually of no value at all. I would even recommend leaving the circle. You will see many people who get the ultimate value because they share their usual experiences and lessons for a long time. Do you want to learn more related articles? Please add Chen Anzhi's WeChat account: cazxhn updates inspirational, sales, management, business war cases, and other classic articles for you every day, free learning. This WeChat has changed the destiny of thousands of people, and you are welcome to join! Share your products for a long time to seek the help of other friends, and have substantial gratitude to others for their help. Such people seem to have paid a lot for the circle, and it seems that there is no benefit, but in the end you will find that they get from the circle. The most of them, they are more willing to share.



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Therefore, the sixth rule of the law of mixed circles is: Give sincerely, and be careful in return.

What the world cannot measure with money is only experience and feelings. The sharing of an experience may seem simple, but it may save some people millions of losses, so they naturally think that you are very valuable. But for ordinary people, it is useless, so you will feel useless. So the difference in this world lies in the angle and height rather than the thing itself. Needless to say, feelings cannot be measured by money. The reason for writing this paragraph is that if you don’t have any money or resources to give to the circle, it doesn’t matter, you can give away your experience and feelings. This is actually the same as a college student picking up girls. If you don't have money, you can just use snacks.


Therefore, the seventh rule of the law of mixed circles is to give experience and affection if you have no money.

The circle itself has no value, the operation of the circle is valuable. How to naturally select the members of the circle and how to form a benign interaction and ecological platform depends on the talent and wisdom of the circle leaders. Some circle leaders are very capable and companies are good, but if they are not available, the development of this circle is also worrying. Some circle leaders have time and enthusiasm, but the ability level is relatively low, so there will be problems that cannot be controlled. I have always said that only one billionaire can integrate two billionaires. Leaders are still very important. On the one hand, he has a certain ability, on the other hand, he is willing to put his resources into the circle to serve everyone.


So the eighth rule of the circle is that the level of the leader determines the level of the circle.

Playing in circles is still a good thing, because you can get a lot of information and get to know a lot of people, and learn a lot from their Weibo and WeChat. In fact, you have to understand, know one more person and master more information. In fact It's already a lot better than other sullen people. One thing I have always emphasized is that you must not think that you can find any market gaps. There is nothing in this market that others did not expect. If no one in the market does this, it is most likely that the person who did it is dead. Up. The saddest thing about entrepreneurs is the same. In fact, many projects have been tried and failed by many companies. He is still repeating a verified result, and he is ambitious and hopeful.

Of course, what if you succeeded? But I think most people still have to think about it, what if it doesn't succeed? How long will it take to pay back the time and timing of the energy, energy, and energy you put in? The project is reliable or unreliable, and you don’t need to do it to know it. You can know it when you don’t do it. Are you willing to participate? Are you willing to work side by side with you? Are you willing to invest? If you don’t have any, just forget it.

So the ninth rule of the circle is that eye-opening is more valuable than resource digging.


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