What we do is not called sharing umbrellas, but advertising umbrella sharing.

The idea of sharing umbrellas is similar to sharing bicycles and sharing power banks. In the early days, they used deposits and advertisements to build a business model. But the sharing of the same boat is different. What we have built is an open platform and a B2B2C model, so that media companies, business owners, and the government can use our open patent signal umbrella, open strategic cooperation manufacturers and open sharing operation of the same boat. Platform to achieve the precise placement of advertising umbrellas (umbrellas for social welfare).

Umbrella is a good medium

The characteristics of the umbrella are very clear. It is a very universal, just-needed, low-cost, display effect, permeability and liquidity thing. We think it is a good advertising medium, a relatively neutral advertising medium. Media such as the so-called tablecloths and napkins in restaurants have limitations. Umbrellas have existed for thousands of years, and advertising has also existed for a long time. We believe that advertising umbrella sharing is a relatively healthy path.

In the early stage, we will charge a small deposit to regulate the use of users. We are not relying on deposit leverage to achieve financial realization and profitability. This is impossible. The cost of an umbrella is relatively low. If the deposit is high or the rent is high, the user will not pay the bill. Advertising umbrella sharing mainly solves two points, one is that users on the B end can realize brand communication through the platform, and the other is that users on the C end can use the umbrella at zero cost. Therefore, we will charge very low user fees. With the proceeds of funds, we will make a public welfare fund for children's mountain umbrellas.

For us, advertising umbrella sharing is firstly a business, and secondly, we use commercial methods to do things that are beneficial to society. We integrate resources, solve needs, and do public welfare. It is a win-win situation for all parties. .

In terms of use, we do not impose physical restrictions on users. Sharing the same boat has obtained a patent called the Smart Signal Umbrella. We have loaded components (low cost) on the umbrella. When the user picks up the umbrella, the kinetic energy sensor can detect the movement of the umbrella. We will guide the user to scan the code with WeChat official account and Alipay for reporting and use. When reporting to use, there will be an LED light on the umbrella. In essence, we regulate users' use of umbrellas through ethics and integrity, instead of restricting users' use of umbrellas.

We will deploy 200 to 300 umbrella points in office buildings, science and technology buildings, and scenic spots. Our umbrella point is a conceptual umbrella point. It may be a business or a place we delineated. Through the communication module, we can locate the position of the umbrella, and we can also see who is using the umbrella. For how long it has been used, it is a powerful The visual digital system of advertising. Our umbrella points are labeled, such as what the Internet and white-collar income look like. When advertisers want to place ads, we can achieve regional delivery. Our umbrella cloth has also obtained a patent and can be replaced.

In version 1.0, Tongzhou Sharing released 5,000 shared umbrellas, covering 80% of the subway outlets in Shenzhen. For version 2.0, the advertising umbrella has also been sampled.

Aspirations shared in the same boat

In this model, business owners obtain brand communication and public welfare value, users can use umbrellas for free, umbrella factories obtain production profits, and even restructure the umbrella industry, and the city has achieved energy conservation and emission reduction. In the early stage, the appeal of sharing in the same boat was to accumulate users, accumulate transaction data, and accumulate models. What we consider is how to live, not how much money we make. The purpose of sharing in the same boat is to accumulate data and establish industry status.

In the later stage, when the same boat sharing packaging completes the value of umbrella media, many business owners will return to umbrella media. Profitability is a matter of course. Focus Media can use elevator media to achieve a market value of 100 billion yuan. We also have this potential. In addition, in the future, based on the randomness and dispersion of the umbrella, we will also add some financial and profitable gameplay.

In addition to the above two points, our accumulated user personal integrity data model is also an important value point. At present, there are not many products that can reach the credit level of Zhima, but the umbrella has the characteristics of universality, and our integrity data has the opportunity to penetrate the entire people. In the future, we will open it to merchants and enterprises in need.
The members of the same boat sharing team are all born in Internet companies. Our advantage lies in making the business model healthier, in execution, and in operation. So what we are doing now is to integrate industry resources to allow more ecological resources on this ship. For example, we are talking with some media companies. We hope that more advertising media will participate in this business and work together to do this. Of course, it doesn’t matter if you don’t have the resources to “board”. We are in the process of attracting investment for advertising agencies in various cities, opening up channels, and building an open advertising sharing platform at low cost.

We believe that as long as umbrellas (umbrellas and parasols) appear in a suitable scene and have a relatively high degree of convenience, it is easy to form a high-frequency, large-scale advertising influence.

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